PROTECT THE
PROTECTORS
PROTECT THE
PROTECTORS
CATEGORY
CAMPAIGN DESIGN
YEAR
2025
SERVICES
Campaign Design, Art Direction,
Social Media, Digital, Outdoor
TOOLS
Adobe Illustrator, Photoshop, InDesign
A bold awareness campaign challenging the use of shark nets on Australia’s east coast. Protect the Protectors reframes marine animals as guardians of the ocean, using provocative messaging and a striking visual identity to turn a complex environmental issue into something urgent, personal and difficult to ignore.
A bold awareness campaign challenging the use of shark nets on Australia’s east coast. Protect the Protectors reframes marine animals as guardians of the ocean, using provocative messaging and a striking visual identity to turn a complex environmental issue into something urgent, personal and difficult to ignore.
PROTECT THE
PROTECTORS
CATEGORY
CAMPAIGN DESIGN
YEAR
2025
SERVICES
Campaign Design, Art Direction,
Social Media, Digital, Outdoor
TOOLS
Adobe Illustrator, Photoshop, InDesign
PROTECTION SHOULDN’T KILL.
PROTECTION SHOULDN’T KILL.
The campaign was built around a simple idea: marine animals play an important role in protecting the ocean, so protecting them ultimately means protecting ourselves. A stark black-and-white visual language and large-scale typography give the animals a voice, confronting the audience with messages designed to challenge perceptions around shark nets.
Developed as a conceptual campaign in partnership with Patagonia, the identity extends across social media, outdoor billboards, a campaign website, merchandise and motion. Together, the touchpoints create a cohesive system designed to raise awareness, start conversations and encourage people to rethink the impact of shark nets on marine life.
The campaign was built around a simple idea: marine animals play an important role in protecting the ocean, so protecting them ultimately means protecting ourselves. A stark black-and-white visual language and large-scale typography give the animals a voice, confronting the audience with messages designed to challenge perceptions around shark nets.
Developed as a conceptual campaign in partnership with Patagonia, the identity extends across social media, outdoor billboards, a campaign website, merchandise and motion. Together, the touchpoints create a cohesive system designed to raise awareness, start conversations and encourage people to rethink the impact of shark nets on marine life.
The campaign was built around a simple idea: marine animals play an important role in protecting the ocean, so protecting them ultimately means protecting ourselves. A stark black-and-white visual language and large-scale typography give the animals a voice, confronting the audience with messages designed to challenge perceptions around shark nets.
Developed as a conceptual campaign in partnership with Patagonia, the identity extends across social media, outdoor billboards, a campaign website, merchandise and motion. Together, the touchpoints create a cohesive system designed to raise awareness, start conversations and encourage people to rethink the impact of shark nets on marine life.
