PLBC
REBRAND
PLBC
REBRAND
CATEGORY
BRANDING
YEAR
2026
SERVICES
Brand Identity, Logo Design,
Merchandise, Digital, Web, Signage
TOOLS
Adobe Illustrator, Photoshop, InDesign
A fresh identity for a club with decades of history. The Point Lonsdale Boardriders Club rebrand brings a modern edge to an established surf community, creating a bold and flexible identity designed to work everywhere from social media and merchandise to large-scale event signage.
A fresh identity for a club with decades of history. The Point Lonsdale Boardriders Club rebrand brings a modern edge to an established surf community, creating a bold and flexible identity designed to work everywhere from social media and merchandise to large-scale event signage.
PLBC
REBRAND
CATEGORY
BRANDING
YEAR
2026
SERVICES
Brand Identity, Logo Design,
Merchandise, Digital, Web, Signage
TOOLS
Adobe Illustrator, Photoshop, InDesign
BUILT ON
TRADITION.
BUILT ON
TRADITION.
Established in 1964, Point Lonsdale Boardriders Club has grown into a community of more than 540 members, making its history and local identity an important part of the rebrand.
The new identity centres around a distinctive diamond crest, bringing together the lighthouse and surfer as symbols of Point Lonsdale and the club itself. Supported by a bold black and yellow visual system, the brand was designed to respect the club’s heritage while giving PLBC a stronger, more consistent presence across digital, merchandise, events and everything in between.
Established in 1964, Point Lonsdale Boardriders Club has grown into a community of more than 540 members, making its history and local identity an important part of the rebrand.
The new identity centres around a distinctive diamond crest, bringing together the lighthouse and surfer as symbols of Point Lonsdale and the club itself. Supported by a bold black and yellow visual system, the brand was designed to respect the club’s heritage while giving PLBC a stronger, more consistent presence across digital, merchandise, events and everything in between.
Established in 1964, Point Lonsdale Boardriders Club has grown into a community of more than 540 members, making its history and local identity an important part of the rebrand.
The new identity centres around a distinctive diamond crest, bringing together the lighthouse and surfer as symbols of Point Lonsdale and the club itself. Supported by a bold black and yellow visual system, the brand was designed to respect the club’s heritage while giving PLBC a stronger, more consistent presence across digital, merchandise, events and everything in between.
