APEX PREMIX
COCKTAILS
APEX PREMIX
COCKTAILS
CATEGORY
PACKAGING DESIGN
YEAR
2023
SERVICES
Packaging Design, Brand Identity,
Typography, Art Direction
TOOLS
Adobe InDesign, Illustrator, Photoshop
Premium cocktails made to stand out on the shelf. Apex is a premix cocktail concept built around bold packaging, creating a distinctive visual identity that gives each flavour its own personality while keeping the range unmistakably connected.
Premium cocktails made to stand out on the shelf. Apex is a premix cocktail concept built around bold packaging, creating a distinctive visual identity that gives each flavour its own personality while keeping the range unmistakably connected.
APEX PREMIX
COCKTAILS
CATEGORY
PACKAGING DESIGN
YEAR
2023
SERVICES
Packaging Design, Brand Identity,
Typography, Art Direction
TOOLS
Adobe InDesign, Illustrator, Photoshop
SHAKE UP
THE SHELF.
SHAKE UP
THE SHELF.
The challenge was to create a packaging system that could accommodate multiple cocktail flavours without losing the strength of the overall brand. A consistent visual structure ties the range together, while individual colours, graphics and details give each drink its own character.
The result is a bold and contemporary packaging system designed to feel premium, energetic and instantly recognisable, whether viewed as an individual product or as part of the complete Apex range.
The challenge was to create a packaging system that could accommodate multiple cocktail flavours without losing the strength of the overall brand. A consistent visual structure ties the range together, while individual colours, graphics and details give each drink its own character.
The result is a bold and contemporary packaging system designed to feel premium, energetic and instantly recognisable, whether viewed as an individual product or as part of the complete Apex range.
